Static vs. Digital Signage: The Real Truth
Signage is essential to the success of your business. Signage can draw attention to your business and help your business stand out from the crowd. While that’s the primary benefit of signs, they offer numerous other benefits as well.
Business signs are divided into two types – static and digital signs. The sign type that’s ideal for your business will primarily depend on your business’s unique needs. If you’re considering getting a sign for your business, here’s everything you need to know about the two signage types.
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Static Signage
Static signs are also known as traditional signs. As the name suggests, the information displayed on static signs doesn’t change. It remains the same, and updates only happen when the sign is replaced.
Digital Signage
Digital signs are dynamic and they use technologies such as LCD, LED, or projection to convey information to viewers.
Static vs. Digital Signage
Now that you’re familiar with the two sign types read on to learn the pros and cons of each to help you make an informed decision on the best signage type for your business.
Pros of Static Signage
Low initial costs: Static signs are cheaper to purchase compared to digital signs.
Minimal maintenance: Once static signs are put up; they require little to no maintenance. They just need to be cleaned and handled with care to remain in good condition.
Operate without power: Static signs don’t require power to operate. They’ll continue to advertise your brand even when the lights are out.
Cons of Static Signage
Costly in the long term: While static signs are cheap to obtain, they can become costly in the long run. Changes in products or services offered will require the business to replace the sign. Multiple sign replacements can be costly over a long period.
Display static information: Static signs aren’t dynamic. As a result, they run the risk of displaying outdated or incomplete information.
Pros of Digital Signage
Immediate updates: Digital signs are dynamic. With a CMS for digital signage, digital signs can be updated regularly, making them ideal for businesses that frequently change their product offerings and services.
Display multiple messages: Digital signs can allow business owners to display several messages simultaneously, making them excellent for reaching multiple customers using the same sign.
Cross-channel marketing: Digital signs can be used to complement other marketing efforts. For example, businesses can use them to display social media posts and increase brand loyalty.
Better appeal: Digital signs use a combination of multimedia such as video, audio, and graphics. As a result, they are more likely to get noticed compared to static signs.
Save costs in the long term: While the initial cost of getting a digital sign is high, it can be cheaper in the long run. Messages on a digital sign can be updated without the sign being replaced, making it cheaper over a long period.
Cons of Digital Signage
High initial cost: Digital signs are expensive to obtain, compared to static signs.
Require power: Digital signs can’t operate without a source of power.
Require expertise: Digital signs may require some technical know-how to operate the digital sign software.
Verdict
Ultimately, the right sign for your business will depend on your business’s unique needs. However, as the world goes digital, your business can’t afford to remain stuck in the dark ages of static signage. Digital signs can offer your business all the benefits listed above and more. Get a CMS for digital signage from places like Contentful and start experiencing all the benefits digital signs have to offer.
